How to build your readership on social media

Let's address the elephant in the room. I'm not going to sit here as a recently published indie author and claim I'm an expert in building a social media presence that will sell millions of books and make you the next big thing since Elon Musk. I'm still, very openly, figuring out how to build my author platform and readership as I go.

But having spent years working in the social media marketing world by day, I do know a thing or two about creating content that connects with people. Because - let's be honest - if you're a writer bowling headfirst into the world of social media, shamelessly flogging copies of your latest novella to an audience of total strangers, that just ain't gonna fly.

So, my fellow budding writers. This guide is for you.

For the dreamers who have penned their first novel, and aren't sure what to do next. Or those, like me, still fighting to get words on the page, but looking ahead to the future. To what happens after The End.

Here are my 5 top tips on how to build your readership on social media. Tried and tested by yours truly.

1) Choose your social media channels

Setting up social media channels is essential to help readers discover your stories. You don't have to be active on every platform out there, as long as you post regularly. Think about your audience - the ideal reader demographic you're looking to share your stories with.

Who is a potential reader? And which social media platform are they most likely to use regularly? Whether you create a Facebook group, TikTok videos, an Instagram story, or even post on Reddit forums, get out there and find your readers.

2) Create a consistent author brand

When you become a professional writer, you basically have to create your own brand whether you like it or not. Building consistency across your website and social media channels is a good idea, as it helps people to recognise your author brand. Think about the colours you want to represent you, and work these into your social media content.

You should also choose your social media handle wisely. Using a consistent handle across channels makes it easy for readers to follow you on their preferred online platform, or find you on Google. Not to mention, having one universal handle looks pretty sexy on business cards. Just saying.

3) Follow people just like you

This step takes a little work and is something you'll need to keep on top of - but is 100% worth your time and energy. Follow and engage with writers, readers, publishing houses (relevant to your genre), and others within the book community posting quality content that inspires or motivates you. Look up popular hashtags, join in conversations on social media, and get to know people who might like your work.

Be real. Social media is a really nice way to meet your target audience, along with others who love the same things you do. Make the effort to support other independent authors in your network with likes, comments, shares and saves on their content. You just might find those people return the favour. Best of all, you'll actually connect with people on a genuine level - with no hard selling or tacky marketing in sight. Your following will grow organically as your online friendships do. If you ask me, every writer should support other writers.

Just be careful not to go on too big a following spree - or you may find your accounts restricted or blocked by social media platforms who think you're a spam robot. Bleep bloop.

4) Be authentic

It's a jargon word unbearably tossed around in the marketing world these days (urgh) but an important one nonetheless.

Put it this way. You can't please everyone. As much you want to, there will always be critics. Don't fight it, just accept it.

Rather than trying to be someone you're not, focus on being yourself. Because you're fabulous, and there's nobody else out there like you. Of course, you can tap into current trends if you wish, which can actually help you to attract more readers - but only do it if it's 'on-brand' for you. If you feel uncomfortable, or the content you're posting feels in any way fake or forced, your readers will be the first to sniff it out. Just. Be. You.

5) Believe in yourself

The rule on authenticity also applies to your writing. I've always maintained that you can't teach people to write. Controversial? I think not. Let me explain.

Yes, you can give people the creative tools and techniques to stimulate their imagination. Show them ways to vary length, tone and flow. But as much as you read George R. R. Martin, or JoJo Moyes, or whoever writes the books that inspire you to create your own stories, you must accept that you will never BE them.

Trying too hard to imitate your favourite writers, or copy their style exactly, is unsustainable. It blocks you from discovering your own unique art form. Besides, it's utterly pointless. Why publish someone who writes like Stephen King, when you already have bestselling author, Stephen King?

Have faith in your own abilities. Be patient, and kind to those who champion you and your work.

Because unless you're incredibly lucky, you're probably just like me; bumbling around in a full-time job by day like a pennyless Bruce Wayne. But by night, you're Batman. Your writing talents know no bounds, the keyboard your weapon of choice. You know what you're doing. So trust in the process, and follow these tips.

You'll get there in the end, I promise.

B x

For more book-related fun than you can shake a Pritt stick at, follow me @bookyleeson on Twitter and Instagram. Your choice.

Hint: I'm more fun on Twitter.